After two successful years of “Farmers Love” TV series, “Farmers Love Seed” is back on Channel 5 in midst 2016. The TV series is one of the media-based approaches BRIA has employed to extend its reach to a mass of farmers with different key messages to promote safe, responsible, and sustainable farming practices. BRIA and BASF (Thai) Limited in close cooperation with Rice Department (RD) have put on “Farmers Love Seed” to offer knowledge on quality seeds and seed management to the audience. The series started airing on 3 June, from 15:35 – 16:00 on
Channel 5, a free TV with nationwide coverage. Readmore
Resource: Better Rice Initiative Asia (BRIA) Newsletter, June 2016