Better Rice Initiative Asia bids a farewell, and greets again to farmers in Southeast Asia

A project improving farmers income through sustainable rice production and value chains, Better Rice Initiative Asia (BRIA), continues its legacy with a new partner and changes a name to ‘Market Oriented Smallholders Value Chain (MSVC)’.

The kickoff event of this new name project MSVC was held on 28 August 2018 in Bangkok, Thailand to share lesson learnt and outcomes of BRIA and to discuss the way forward with the new private partner, OLAM and BRIA country representatives. The project has started in January 2018 targeting to improve livelihood of small-holder farmers in Indonesia, Thailand, and Vietnam using the existing BRIA method on training on rice quality and traceability and linking to the market.

The four-year-old BRIA has come to an end in November 2017.  Its objective was to promote sustainable rice production, strengthen value chains, raise incomes of rice farmers, develop capacity, and contribute to improved nutrition of the population in four countries, namely Indonesia, Philippines, Thailand, and Vietnam.

To learn about approaches of BRIA, outcomes and experiences, download BRIA Final Report at

by Juejan Tangtermthong, Regional Advisor on Monitoring and Evaluation