Better Rice Better Life

(BRIA)

About us

BRIA intervenes in several areas to contribute to the development of a well-established rice sector. Through capacity building and training activities, farmers are able to enhance their knowledge about good agricultural practices (GAP), increase yields, and produce higher-quality rice. The goal is not to abandon traditional rice farming knowledge, but to improve common practices with new expertise. BRIA also plans to conduct outreach activities for students and women to make the rice sector more appealing to the youth and to support women who are strongly involved in most activities along the rice value chain. Useful results obtained from research and demonstration plots on the field might benefit the rice sector in general, especially when all actors of the rice value chain are involved.

About us

Because many people and businesses depend on rice, a developed rice sector has an immediate impact on people’s lives. BRIA is a public-private partnership. Governments and private companies provide financial resources, machinery, agricultural products, and know-how to smallholder rice farmers, the main beneficiaries of the project. The prominent project objective is to increase smallholder farmers’ incomes. Moreover, BRIA seeks to assess and promote potential rice by-products, not only to make rice farming more competitive but also to create new job opportunities. Thanks to its experience gained on the field, BRIA can contribute to government policies, considering farmers’ needs as well. By improving smallholder rice farmers’ livelihoods and strengthening the representation of their interests, better rice can benefit the whole value chain, resulting in better livelihoods for all concerned parties.

BRIA'S Vision

CONTRIBUTE TO BETTER RICE PRODUCTION AND NUTRION IN SEA

BRIA Regional Secretariat

The Regional Secretariat is based in Bangkok, Thailand. As the regional umbrella, it is tasked with enhancing the regional impact for BRIA and serves as its regional knowledge hub.

MAIN TASKS OF REGIONAL SECRETARIAT

MEETINGS AND EVENTS

The Regional Secretariat organizes the kick-off and final conferences, sector-related meetings in different countries, regular stakeholder meetings, expert meetings/ workshops.

PUBLIC RELATIONS AND COMMUNICATION

The Regional Secretariat develops and implements an internal and external communication programme, networks with relevant political institutions and donor organizations in the region and functions as the main contact point for regional media and communication with NGOs and civil society.

NETWORK BUILDING AND MAINTENANCE

The Regional Secretariat establishes a BRIA network and is in charge of coordination and information of the BRIA network.

MONITORING AND EVALUATION (M & E) REPORTING

The Regional Secretariat develops the overall BRIA monitoring and evaluation system and provides suitable M & E reporting that fits the communication and information needs of the public and private partners.

KNOWLEDGE AND EXCHANGE MANAGEMENT

The Regional Secretariat collects relevant data and documents from the project teams, packs them towards regional knowledge products beyond the country level and makes them available, monitors relevant rice sector developments and informs the relevant country teams or partners accordingly, enables synergies among already existing projects and institutions, and transfers know-how to neighbouring countries such as Cambodia, Laos or Myanmar, which may be integrated into BRIA at a later stage.

WINNING ADDITIONAL PARTNERS

The Regional Secretariat explores options for co-financing sources in the region and addresses additional project partners from the private and public sectors.

GOALS

Enhancing the rice value chain, raising incomes in rural areas, sustainable rice production, enhancing food and nutrition security

COUNTRIES

Indonesia, Philippines, Thailand, Vietnam

FOCUS

Sustainable rice production, rice-based nutrition, market linkages, trainings of producers

PARTNERS

Bayer CropScience, BASF, DSM, Yara, Olam and Deutsche Bank

BRIA in Thailand

BRIA in Indonesia

BRIA in Vietnam