BRIA intervenes in several areas to contribute to the development of a well-established rice sector. Through capacity building and training activities, farmers are able to enhance their knowledge about good agricultural practices (GAP), increase yields, and produce higher-quality rice. The goal is not to abandon traditional rice farming knowledge, but to improve common practices with new expertise. BRIA also plans to conduct outreach activities for students and women to make the rice sector more appealing to the youth and to support women who are strongly involved in most activities along the rice value chain. Useful results obtained from research and demonstration plots on the field might benefit the rice sector in general, especially when all actors of the rice value chain are involved.
Because many people and businesses depend on rice, a developed rice sector has an immediate impact on people’s lives. BRIA is a public-private partnership. Governments and private companies provide financial resources, machinery, agricultural products, and know-how to smallholder rice farmers, the main beneficiaries of the project. The prominent project objective is to increase smallholder farmers’ incomes. Moreover, BRIA seeks to assess and promote potential rice by-products, not only to make rice farming more competitive but also to create new job opportunities. Thanks to its experience gained on the field, BRIA can contribute to government policies, considering farmers’ needs as well. By improving smallholder rice farmers’ livelihoods and strengthening the representation of their interests, better rice can benefit the whole value chain, resulting in better livelihoods for all concerned parties.