Aroma of Rice and Joyful Farmers .

Aroma of Rice and Joyful Farmers .

Project period: 1 July 2018 – 31 December 2020

Project period: 1 July 2018 – 31 December 2020

SARI

Sustainable Aromatic Rice Initiative (SARI) – Thailand

Thung Kula Rong Hai (field of the crying Kula) in Northeastern Thailand had suffered desert-like conditions during dry season and flooding during rainy season. Today, farmers in this area have start taking great care of their scented rice and the region has become a well-known rice producing area of the country. With a support of a joint project Sustainable Aromatic Rice Initiative (SARI) – Thailand of Mars Food, Herba- Bangkok (Ebro Foods) and Rice Department, farmers get to grow aromatic rice in a more responsible manner. Plus, with financial knowledge and skills, farmers make better decisions with all their financial resources.
Thung Kula Rong Hai (field of the crying Kula) in Northeastern Thailand had suffered desert-like conditions during dry season and flooding during rainy season. Today, farmers in this area have start taking great care of their scented rice and the region has become a well-known rice producing area of the country. With a support of a joint project Sustainable Aromatic Rice Initiative (SARI) – Thailand of Mars Food, Herba- Bangkok (Ebro Foods) and Rice Department, farmers get to grow aromatic rice in a more responsible manner. Plus, with financial knowledge and skills, farmers make better decisions with all their financial resources.

Our Goals

The project aims to build the inclusive Sustainable Rice Platform (SRP) value chain to support 1,200 rice growers – from each of the 12 community rice centres in Northeastern province of Roi Et in the production of 3,500 metric tons of Hom Mali rice.

Areas of Implementation

Roi Et in Northeastern Thailand

Thai rice farmers are particularly vulnerable. They are affected by the negative effects of climate change such as unpredicted drought or heavy storm which later cause rising production cost. Other challenges faced by farmers include lack of knowledge to apply inputs correctly and inefficient supply chain communication.

Food companies are working closely with the Thai government and GIZ to educate local farmers to develop high-quality and sustainable Hom Mali rice with a climate-smart system to lessen climate change. Knowledge about the Sustainable Rice Platform (SRP) standard and financial literacy of agriculture cooperatives, with a focus on gender inclusion will be provided to the farmers during the training.

Contact person
Atthawit Watcharapongchai
Project Manager
  • : +66 89 401 6464
  • : atthawit.watcharapongchai@giz.de
Scroll to Top